Paradise homes, a popular Australian burger chain, has hit the Australian market with a $12.5 million burger deal.
The deal is believed to be the biggest burger deal ever for a burger chain.
It will bring the company’s market share in Australia up to 15 per cent, making it the most valuable burger chain in the country, according to the Sydney Morning Herald.
The company also sold its franchise rights to Burger King Australia.
Possibly the biggest news about the deal came from the company, which said the deal was worth $13 million.
“We are delighted to announce our agreement with Burger King for our Paradise franchise,” the company said in a statement.
The Paradise burger chain will also have access to some of the world’s best burgers, including Angus beef, as well as a menu featuring burgers from Australia’s other two burger brands, Burger King’s Classic and Burger King Cheddar.
Burger King Australia CEO Peter McCallum said it was a fantastic opportunity to open up our new Paradise burger franchise in Australia.
“It’s great to have a brand new franchise in the middle of a very busy burger season, and it will provide us with a strong foundation to launch new products as well,” he said.
“We are proud of our Burger King brand and our commitment to local and regional communities.”